Hyaluronic acid occurs naturally in your body. It’s great at retaining water – up to 6 liters of water per gramme – working as a natural moisturising factor (NMF) in your skin.
The levels of hyaluronic acid in your skin decrease with age, resulting in a loss of plumpness and drying. As you grow older, the natural hyaluronic acid in your skin will bind to the structural proteins, making your skin less elastic and causing wrinkles.
Hyaluronic acid is a key ingredient for us, and an ideal moisturising option when creating your personal skin care.